Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
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07-03-2018, 01:12 PM
Post: #1
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Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
Quote:Mixed martial arts legends Chuck Liddell and Tito Ortiz will rekindle their infamous rivalry in a trilogy bout later this year, under the banner of Oscar De La Hoya's Golden Boy Promotions. |
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07-03-2018, 01:29 PM
Post: #2
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
I would prefer for the boxing world and mma world to remain separate.
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07-03-2018, 02:04 PM
Post: #3
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
I don't want to see this or Rampage Wanderlei 4. Please stay retired old school MMAers.
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07-09-2018, 07:45 PM
Post: #4
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
Tito will probably KO Chuck this time, but if he can't beat a 48 year old, punch drunk fighter with ring rust whose lost his chin then Chuck will always have his number.
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07-10-2018, 02:50 AM
Post: #5
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
UFC is in trouble that's why they are promoting these fights that have no bearing on the current rankings
this is what happens when you don't let the stars shine above the org no one talks about UFC anymore. no one really cares |
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07-10-2018, 02:53 AM
Post: #6
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
The UFC has its problems, but one stands out as more serious and scary than the rest: Fewer and fewer people are interested in what it’s selling.
Even as UFC president Dana White touts his company’s record profitability in 2017, there’s no getting around the basic fact that the company isn’t doing well in the medium and long term. By several different metrics, the UFC’s audience is declining. Moreover, if the ubiquitous commercials for male vitality products like Nugenix during broadcasts weren’t a big enough clue, the audience that remains is aging out of the coveted youth demographic that the promotion used to sell itself to advertisers for so long. Anecdotally, fan enthusiasm seems to be at a low ebb. But every actual metric suggests that things are even worse than they feel. With TV contract negotiations looming, 2018 will be a key year for the promotion. All indicators are trending downward, with nothing pointing to Fox or ESPN shelling out big money for the UFC’s content. The next two months of the UFC’s schedule—five events spread over three continents, none of them terribly compelling—encapsulate the how and the why of this shockingly quick fall from grace. At the core of it is a fundamental question that the promotion has to figure out how to answer: Why should a potential viewer care about the UFC? It wasn’t always such a difficult question. Both 2015 and 2016 were record-breaking years for the promotion, and the rise of Ronda Rousey and Conor McGregor and staggering pay-per-view buy-rates took UFC to hundreds of millions of dollars in profits and unprecedented mainstream relevance. It also led directly to the promotion’s $4 billion sale to burgeoning entertainment conglomerate WME-IMG in 2016; at the time, the UFC was the crown jewel of their many new acquisitions. There was no reason even to ask why people might care about the UFC. The answer was obvious: because McGregor and Rousey were both genuine celebrities outside the cage and a joy to watch inside it. It was easy to be bullish about the UFC’s future during the heady days of July 2016. Sure, Rousey had lost to Holly Holm, but there was no reason to think she wouldn’t be back. McGregor was coming off two extraordinarily successful pay-per-view fights against Jose Aldo and Nate Diaz, and the rematch with Diaz was set for the next month. Brock Lesnar had returned to headline the UFC 200 show that cracked a million buys. Jon Jones had tested positive for a PED, which was not great, but if and when he returned, he too would be a marketable property. In a star-driven pay-per-view market, having WME-IMG on board to help push the promotion’s fighters into the spotlight looked like a no-brainer. The TV ratings were good enough, if not mind-boggling. There was good reason to think the next UFC contract might go for as much as $450 million per year. In retrospect, the situation wasn’t nearly as good as it looked. The success of Rousey and McGregor disguised deeper structural issues with the UFC’s product. Those two linchpin stars drew record-breaking buy-rates at marquee events and the promotion could scrape together enough star power for standout shows like UFC 200, but the audience for everything else was shrinking. During its pay-per-view glory years between 2008 and 2010, the UFC had a wide array of marketable draws outside the best-known stars and a strong-enough brand that fans felt compelled to buy events even when they didn’t feature elite fighters. Reliable draws like BJ Penn routinely pulled 500,000 or more buys and even dismally booked shows performed well: 2010’s UFC 119 card, headlined by an injury-replacement fight nobody was asking for between Mirko Cro Cop and Frank Mir, still drew nearly 300,000 buys. In 2017, by contrast, it took two compelling title fights and a stacked lineup to drag last May’s UFC 211 card to the 300,000-buy mark. A poor offering—UFC 215, with a women’s bantamweight title fight featuring Amanda Nunes and Valentina Shevchenko on the marquee—drew just 100,000 buys, which is the low-water mark in the promotion’s modern era. The proportion of the UFC’s audience that’s willing to pay $59.99 for low-end content has fallen drastically. Middle-class draws like Penn or Rashad Evans aged out of relevance or retired altogether, and haven’t been replaced by fighters who inspire comparable interest from the fans; the UFC 211 numbers bear this out. The UFC fooled itself into thinking that it would always be able to convince a huge number of consumers to buy what it was selling simply because it was branded “UFC.” It has never quite rid itself of that assumption, even as the evidence against it has continued to mount. The biggest problem has been the UFC’s enormous expansion into TV. After a successful run on Spike TV, the promotion debuted on Fox with much fanfare back in November of 2011. This was supposed to mark the UFC’s transformation into a mainstream sports property. It would appear on network TV alongside the NFL, MLB, and NASCAR. Millions of potential new fans would be exposed to the glories of MMA. When Fox Sports 1 launched in 2013, the UFC would be one of the linchpins of the new network. In hindsight, it’s obvious that the UFC rushed headlong into an expansion that it didn’t have the roster depth to support. In 2011, the last year before the Fox deal fully took hold, the UFC put on 27 events and 300 fights. They sold about 6.5 million pay-per-views. In 2014, a disastrous year, the UFC put on 46 events and 503 fights and sold about 3.2 million pay-per-views. After the Rousey- and McGregor-driven triumphs of 2015-16, 2017 saw 39 events and 457 fights, with roughly 4.1 million pay-per-view sales, not counting whatever they made from the Conor McGregor vs. Floyd Mayweather boxing grift. https://deadspin.com/who-cares-about-the...1822743470 |
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07-10-2018, 02:54 AM
Post: #7
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
conor/mayweather BS also destroyed the prestige of MMA
Conor got whooped and made MMA look weak, even if it was under a diff. skillset also nothing in MMA could top that in terms of hype.. so everything after seemed small in comparison |
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07-10-2018, 08:24 AM
Post: #8
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Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
Nobody cares about watching skinny twinks poke at each other for 25 minutes running around the ring. They also don't want to see ugly dykes at all.
Top 3 weight classes will carry the sport plus some hotties squishing titties. --I Eat Grits-- |
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07-23-2018, 11:17 AM
Post: #9
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
i hate tito
if he wins i might have a mental breakdown. i reckon hes 70% likely to beat chuck now. |
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07-23-2018, 12:09 PM
Post: #10
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
Shogun just got KTFO by a young fighter today. It was really horrible to watch him try to crawl back to his feet.
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07-23-2018, 01:10 PM
Post: #11
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
^depressing. I think part of the reason a lot of people have been turned off to the UFC is the way they have used legends that are past their primes as stepping stones for young fighters. Fights like the above or BJ / Yair disrespect the history of sport.
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07-23-2018, 01:56 PM
Post: #12
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
^ Yup. It also generally sucks in every other way.
! This post was funded by the goverment of the Russian Federation ! |
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07-23-2018, 04:11 PM
Post: #13
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RE: Former UFC stars Chuck Liddell, Tito Ortiz agree to third MMA fight
the UFC is all about athleticism and scientific training now
the rules and vibe of the event are set up for this type of fighter to win |
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