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Abercrombie Finds ‘Growing Up’ Tough Now that Sex No Longer Sells
12-19-2016, 06:58 PM
Post: #1
Abercrombie Finds ‘Growing Up’ Tough Now that Sex No Longer Sells
predictable. Sex no longer has the sway it used to have. People are less interested in sex than ever at this point imo.

Quote:Abercrombie Finds ‘Growing Up’ Tough Now that Sex No Longer Sells
The company will close up to 60 stores in the U.S. through natural lease expirations.


By Vicki M. Young on August 30, 2016

tough luck. in 2015 they tried to desexualize their marketing strategy but it didn't work.


Quote:Monday, 11 May 2015
End of an era: Sex no longer sells for Abercrombie & Fitch
The winds of change are blowing through the department stores of the clothing company Abercrombie & Fitch. Established in 1892 in New York by David T. Abercrombie and Ezra Fitch, the brand was originally a purveyor of sporting goods as well as shotguns, fishing rods and camping equipment. After filing for bankruptcy, A&F was revived in 1978 as a mail order company specialising in hunting clothing. By the early 90’s the company’s direction changed once again, this time by focusing on the youth market and targeting aspirational “casual luxury” buyers.

Sexualised advertising has become synonymous with the retailer Abercrombie & Fitch and its offshoot brands, Hollister and Gilly Hicks. Shirtless models adore the shop front for each new store opening. Inside the store attractive All-American looking staff make the brand come alive by serving customers with shopping bags featuring the latest fashion pin ups. For almost a quarter of a century, the provocative use of advertising has helped to establish A&F as a leading fashion brand. The problem is, this tactic is no longer working.

Abercrombie & Fitch share price is in free-fall and dropped 39% in the last 12 months alone. Its merchandise appears to have lost its uniqueness and has been labelled as stale and unappealing by the millennial generation they are targeting. The company has also been criticised heavily in the media after comments made by the CEO that the brand is only for "the good-looking, cool kids".

Those who know, know! Big Grin
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12-19-2016, 07:11 PM
Post: #2
RE: Abercrombie Finds ‘Growing Up’ Tough Now that Sex No Longer Sells
make no mistake sex still sells but it has to be very subtle

[Image: get?url=http%3A%2F%2Fimgur.com%2Ftt2W6x4...;amp;h=200]
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12-20-2016, 12:05 AM
Post: #3
RE: Abercrombie Finds ‘Growing Up’ Tough Now that Sex No Longer Sells
Don't they just sell super overpriced Tshirts?
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12-20-2016, 12:49 AM
Post: #4
RE: Abercrombie Finds ‘Growing Up’ Tough Now that Sex No Longer Sells
(12-20-2016 12:05 AM)Winnson Wrote:  Don't they just sell super overpriced Tshirts?

Super overpriced pre-faded T-shirts. You can't charge $50 for a T-shirt if you don't make it look like it was wadded up in a drawer somewhere for 15 years.

“Reality denied comes back to haunt.”
― Philip K. Dick, Flow My Tears, the Policeman Said
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12-20-2016, 01:31 AM
Post: #5
RE: Abercrombie Finds ‘Growing Up’ Tough Now that Sex No Longer Sells
So you're telling me this strategy is not working?

[Image: abercrombie.jpg]

P.S. Get another facelift, you look like a fucking mutant.

I guess it didn't matter whether we elected Clinton or Trump.
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12-20-2016, 07:29 AM
Post: #6
RE: Abercrombie Finds ‘Growing Up’ Tough Now that Sex No Longer Sells
(12-20-2016 12:05 AM)Winnson Wrote:  Don't they just sell super overpriced Tshirts?

In my area it's mostly Persian dudes wearing super overpriced deep-v's with gold-flake 'Abercrombie' lettering. Lots of chest-hair exposure and the V connects right above the belly button. Usually accompanied by faded jeans and expensive sunglasses, even if wearing sandals.

It's kind of like how OC housewife bitches and their daughters all had to have 'JUICY" printed on their ass. I guess it was attention grabbing... This was before the era of Yoga pants though.
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12-20-2016, 07:30 AM
Post: #7
RE: Abercrombie Finds ‘Growing Up’ Tough Now that Sex No Longer Sells
(12-20-2016 01:31 AM)GMB13 Wrote:  So you're telling me this strategy is not working?

[Image: abercrombie.jpg]

P.S. Get another facelift, you look like a fucking mutant.

LOL. What a ghoul. Do you think he was part of the in-crowd?
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12-20-2016, 07:57 AM
Post: #8
RE: Abercrombie Finds ‘Growing Up’ Tough Now that Sex No Longer Sells




https://en.wikipedia.org/wiki/Plastic_Surgery_Disasters
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