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China's CCTV New Year's Gala to Use Fewer Celebrities, Take Moral High Ground

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With the Year of the Goat set to kick off in China in February, expect plenty of frugality and no vulgarity during the world's most-watched TV show, the Spring Festival gala on China Central Television (CCTV), which takes place at Lunar New Year.

"The crew for CCTV's 2015 Spring Festival Gala was established today! Ha Wen will be the director… Tell us what you expect from the Spring Festival Gala for the Year of the Goat," said a post on CCTV's account on social media service Weibo.

Last year, 704 million people watched the Spring Festival Gala on TV, and 110 million watched online, with the overall audience handily exceeding that for the Super Bowl in the U.S., when the event was overseen by acclaimed director Feng Xiaogang. But many critics felt it fell a bit flat.

Some have been questioning whether the show is losing its relevance in the online era, and there was speculation it might not even go ahead this time around.

Read more More CCTV Anchors Embroiled in Widening Chinese Corruption Probe

The show has been broadcast every year since 1983. It's a hugely important event in China and was upgraded to "national project" status earlier this year, but for many younger viewers it has become irrelevant.

Quote:CCTV head Hu Zhanfan said the show would avoid vulgarity, "low style" and "actors with stains or moral misdeeds," a reference to a series of scandals this year involving actors and singers getting caught up with drugs and prostitutes.

China’s media watchdog, the powerful State Administration of Press, Publication, Radio, Film and Television (SARPPFT), has banned "tainted" stars who have used drugs or visited prostitutes from TV and other media outlets after a flurry of big names in the entertainment industry were nabbed in drug and vice busts in recent months.
You know anything about dragon kites? Im thinking about buying one
not really. never seen them in China.

people don't really fly kites here.
Oh thats like a san francisco thing I guess

I love kites
never seen those in SF either.

they look cool though.

Maybe it's illegal in China to fly huge kites.
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