Evil Academy

Full Version: If addiction is a disease...
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...so is brand loyalty. Studies have shown that the same part of the brain that lights up when addicts are exposed to their substance of choice, ALSO light up when they're shown a logo of a product brand they like. Other, older studies have shown that the ventral medial prefrontal cortex also lit up when NYC cab drivers were asked about their routes. Is driving a taxi also a disease?

IMO, Steven Slate hits this one out of the park. Both Slate and Stanton Peele take good, common sense approaches to addiction and cut through a lot of the treatment industry's BS.


Quote:Can you be addicted to a brand? Does your brain cause you to keep buying expensive brand name merchandise? An article titled “Suds For Drugs” in New York Magazine seems to suggest this.

The article tells how Tide detergent has become the shoplifted product du jour (probably replacing baby formula), and that people boost and resell or trade it to fund expensive street drug habits.

It’s an interesting piece, and although he never says it outright, you can’t help but feel by the end that the author is equating consumerism and brand loyalty with drug habits. Of course, I can’t disagree, since I don’t think there’s anything special about drug “addiction” that makes it different than any other habit. But as readers of this blog know, I do have a major problem with the ”brain disease” meme – this deterministic idea that every human behavior can be reduced and attributed to brain activity.

The storyline is boosted with quotes from experts on the psychological effects caused by various fragrances used in Tide, and some talk about the cultural prestige involved in using popular brands. That’s all well and good, but here’s the part that gets me:

Quote: Once people pick a brand, their reasons for sticking with it are largely automatic. Read Montague is the director of the ­human-neuroimaging laboratory and ­computational-psychiatry unit at Virginia Tech’s Carilion Research Institute, where he studies how people choose and value products using an fMRI machine. When shoppers are exposed to a brand they identify with, their ventral medial prefrontal cortex lights up—the same part of the brain associated with reward recognition in drug users. That neural pathway may have helped our ancestors remember, say, which plants were safe to eat or when a tribal marking meant a clan was worth avoiding. In the modern age, we use the same circuitry as a shortcut for more mundane decisions. “As long as it keeps paying you back the same way,” Montague says, you buy the same brands. The feedback loop flashes: “It’s worth the money.”

This is the old “lizard brain” thing again – the theory being that some evolutionary artifact causes us to lose control. This is supposed to be why we can’t stop ourselves from eating fat, sugar, and fast-food, viewing pornography, gambling, using drugs…… and it’s now the little biological flaw that marketers exploit to get us addicted to their expensive brand name products.

There is a feedback loop in the media, and this is the message that’s echoing through it: “the same part of the brain associated with reward recognition in drug users.” How many times have you heard that or a similar phrase? The neural correlates of substance use were found and declared to be the cause of substance use and the evidence of the “brain disease of addiction.” And now, the neural correlates of everything else that people do repeatedly seem to always be found in roughly the same place: ”the same part of the brain associated with reward recognition in drug users.” And the same logic is applied, all because we can’t dare to question the sacred cow of addiction.

Again, how many times have you heard phrases like this?: ”the same part of the brain associated with reward recognition in drug users.” If you haven’t heard it before, start paying attention. You’ll be shocked, and the entire concept of addiction will become completely deconstructed within your mind.
that is how symbols work.

in advertising textbooks they show you how symbols and logos bypass rational thought and trigger subconscious/unconscious desires and feelings.

interesting article. thanks for the info doc.

I believe decoding symbology is a good way to strip the BS and find your true self.
Apple is a great example of a brand that people are addicted to. like redneck said, if Apple came out with an implanted chip, people would line up tommorrow to by them.

Apple's SYMBOL.. is occult. it represents pure GNOSIS.. the snake that convinced eve to bite the apple.

the first apple computer costed 666.66 cents. this is NOT a coincidence.
I'm pretty 'brand loyal' but I always base that loyalty on experience and customer service.

That's why I will lean towards brands like Polk Audio, Panasonic TV's, etc.

Example: I've owned 8 sticks of G.Skil computer memory...not one has ever gone bad on me.

And if you do get a bad one...they respond right away and take care of you.

But...I do understand what this study is talking about.

There's one brand, I won't mention the name, that is an absolute overpriced rip-off but is probably by far the most popular.

Despite being able to buy something much, much better for half the price.

The success of this particular brand, and it's prices, is based completely on advertising and name recognition.

People don't do research.

People don't look into things.

They base their loyalty on image and popularity rather than customer service and product quality/reliability.

People don't research things...they generally believe or buy whatever is most popular or whatever somebody, who may not know anything, tells them to buy.

And then they'll stick with that brand forever based on brand image/logo alone.
Its a crime that they start this shit with kids.

Im fucking sick of having to deal with the fallout with my kids.

Cunts (Corporations and my kids)
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