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Full Version: ISIS ‘branding’ lifts profile above Vatican
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ISIS terrorists now have a higher brand recognition than the Vatican after spending millions on a slick social media and public relations campaign.

The shocking finding yesterday revealed in global state leadership rankings has disgusted Australian police and lawmakers, who are struggling to stop foreign nationals from joining the murderous regime.

Former US deputy assistant secretary of state for public diplomacy Colleen Graffy said yesterday the terrorist regime was manipulating the global news media.

“These results show that IS now has a higher international brand recognition than the Vatican, eclipsing a 2000-year headstart by the Papacy,” Professor Graffy said.

“IS has managed to magnify its image by manipulating the global news media — starting with using their preferred branding: ‘Islamic’ and ‘State’ when they are neither.”

The Abbott Government has warned ISIS is running a sophisticated online war that includes the release of about 100,000 pieces of propaganda every day.

Queensland Deputy Police Commissioner Ross Barnett said ISIS was “reviled” across the world.

“If they have a brand it is instantly associated with murder, barbaric cruelty, tyrannical oppression of civilian communities and irreversible destruction of antiquities,” Mr Barnett said.

“Their infamy cannot and should not be legitimised in any way by being compared with organisations like the Vatican.”

Professor Clive Williams, from the Centre for Policing, Intelligence and Counter-Terrorism at Macquarie University, said he was not surprised by the findings.

“Islamic State and its predecessors have been around since 1999, so for me it’s not anything new, it’s just since 2013 it has become slicker in their appeal to a wider audience, and having the brand and having the black flag is all part of that.

“People would recognise that flag if you waved it in the street in most places nowadays, but clearly they have been very successful in promoting that.

“They are the first extremist Islamic group to set up their own territory, because al-Qa’ida never did that. Islamic State is holding itself up as the organisation that now has land, has set up a government system, and is now in the process of setting up local provinces around the world, so it is a different approach.’’

The leadership ranking, developed by WorldPR, is based on research and provides a snapshot of where 193 countries and 18 autonomous territories stand on their “visibility or conspicuousness on the world stage”.

http://www.couriermail.com.au/news/isis-...7505177956
the focus to conjure up a new enemy is a fucking success!!!!!!

yay mossad, cia and thanks Obama

hello Redneck, how r U M8??
Yes, they've done a great job on brand recognition but ISIS has a whole lot to go on the Vatican's "Over A Billion SEVERED" advertising slogan even though that took almost 2000 years.
The Pope is visiting here next week with Obama and Co.

Maybe a re-branding initiative?
(09-19-2015 10:55 PM)Fugazi Wrote: [ -> ]The Pope is visiting here next week with Obama and Co.

Maybe a re-branding initiative?

Imagine if they announce the merger of the RCC and ISIS...
Some things I in the article that I thought were interesting. Are they mocking us?


Quote:ISIS terrorists now have a higher brand recognition than the Vatican after spending millions on a slick social media and public relations campaign.


This is one of those crazy ISIS statements that people are just supposed to believe without question. Where did they get the millions for this campaign, and who did they spend the money with, a Madison Avenue marketing firm? Sure there has been an extensive PR campaign conducted via social media and mainstream media, but it's all being done by the corporate news services and government agencies.


They talk of a terrorist regime that is manipulating global media, oh the irony.

Quote:Former US deputy assistant secretary of state for public diplomacy Colleen Graffy said yesterday the terrorist regime was manipulating the global news media.



Quote:“IS has managed to magnify its image by manipulating the global news media — starting with using their preferred branding: ‘Islamic’ and ‘State’ when they are neither.”


And this, think of the logistics involved in posting 700,000 propaganda pieces per week.

Quote:The Abbott Government has warned ISIS is running a sophisticated online war that includes the release of about 100,000 pieces of propaganda every day.

The number is obviously exagerated but I do see the media desperately coming up with any excuse for an ISIS headline on a daily basis. 'ISIS has dirty bomb', 'ISIS gets bubonic plague weapon', 'ISIS sex slaves', 'ISIS hacks Obama'....ad infinitum. The media also glorify and romanticize the Jihadi lifestyle, by making anti-heroes out of 'Jihadi John' and 'Ginger Jihadi', stories of British schoolgirls going on an adventure to meet their ISIS husbands, ISIS offering kittens and Nutella to women to come and be sex slaves.....I could go on and on and on and on. All of these things help to sell ISIS to the disgruntled kids of today, and the closet rebels and extremists. A kid with a chip on his shoulder who hates the world, may easily be drawn to this type of marketing.

ISIS is a big brand and it has grown incredibly over the past 2 years, but it is not a bunch of Arabs in Toyotas who have built the brand, it is the global media and the western governments.
Rumor has it that ISIS will become a publicly traded "company" soon.

Lots of excitement around Wall Street about getting in the ground floor. The IPO should help boost a lagging market.

Jim Kramer is already recommending it as next year's hot stock.
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